Content Design and Strategy workshop

10 Sep 2021, 13:00–18:00 (UK)
Remote via live video
Beginners–Intermediate
£199

What's on

This practical workshop will teach you digital copywriting skills and basic content strategy techniques.

The idea is to get you to think like a content designer: from how to structure text and write plain English to decluttering text and content strategy.

Who runs it

The School of UX speaker Felice Hawley

Felice Hawley – Content Designer & Strategist with vast experience working with organisations like Transport for London, CNN and London Councils. The companies Felice worked with

What we'll cover

  • writing and editing skills/digital copywriting: tips and tricks for taking bad, boring corporate speak copy into something that works for users and helps with SEO. Lots of practical exercises on front-loading and decluttering text and writing headings, links and in plain English etc.
  • think like a journalist: a lot of content designers started as journalists, trained to look at information critically, filling in the holes and checking the logic.
  • working with stakeholders: advice on working with stakeholders on copy. It’s kind of train the trainer – showing how to make stakeholders confident that you know what you’re doing if you edit their bad copy!
  • plus some basic content strategy to underpin any project

What's included

👩🏾‍💻 Live video & real-time interaction when remote
🧠 Hands-on exercises
individual & group
📑 Handouts & slides
for you to download
🎙️ Q&A session
with experienced designer
📚 Books & tools recommendations
🚀 Career advice
portfolio & job tips

Our 3000+ students come from different backgrounds and countries

Complete beginners, graphic / UX / UI designers, developers, PMs, BAs, marketers. From big companies and startups to independent freelancers – read student reviews

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