Content Design and Strategy workshop

1 Mar 2021, 13:00–18:00 (UK)
Remote via live video
Beginners–Intermediate
£159–£199 + tax

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Courses run remotely online via Zoom with hands-on exercises and real-time tutor interaction: how it works.
Screenshot of the course running remotely

What's on

This practical workshop will teach you digital copywriting skills and basic content strategy techniques.

The idea is to get you to think like a content designer: from how to structure text and write plain English to decluttering text and content strategy.

Who runs it

The School of UX speaker Felice Hawley

Felice Hawley – Content Designer & Strategist with vast experience working with organisations like Transport for London, CNN and London Councils. The companies Felice worked with

What we'll cover

  • writing and editing skills/digital copywriting: tips and tricks for taking bad, boring corporate speak copy into something that works for users and helps with SEO. Lots of practical exercises on front-loading and decluttering text and writing headings, links and in plain English etc.
  • think like a journalist: a lot of content designers started as journalists, trained to look at information critically, filling in the holes and checking the logic.
  • working with stakeholders: advice on working with stakeholders on copy. It’s kind of train the trainer – showing how to make stakeholders confident that you know what you’re doing if you edit their bad copy!
  • plus some basic content strategy to underpin any project
The School of UX, Content design workshop by Felice Hawley The School of UX, Content design workshop by Felice Hawley The School of UX, Content design workshop by Felice Hawley The School of UX, Content design workshop by Felice Hawley The School of UX, Content design workshop by Felice Hawley The School of UX, Content design workshop by Felice Hawley
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What's included

Live video & real-time interaction when remote
Hands-on exercises
individual & group
Signed certificate
upon completion
Handouts & slides
printed & digital
Q&A session
with experienced designer
Books & tools recommendations
Career advice
portfolio & job tips
One-to-one mentoring
(bookable separately)

Our 3000+ students come from different backgrounds and countries

Complete beginners, graphic / UX / UI designers, developers, PMs, BAs, marketers. From big companies and startups to independent freelancers – read student reviews

Logos of the companies our students have come from Map of countries our students have come from
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