What's on

👉🏼 Come learn how to track conversions properly: from wiring up analytics and events in GA4, adding tracking pixels, setting up session replay recordings in Hotjar and all that «Big Brother watching ya» business (👀 spooky, eh?). 

🤷🏽‍♂️ Let's face it — you don't really know whether your new design is better than the old one, do you? Okay-okay, you can see how many people visit your website in Google Analytics — but how helpful is this actually? Are these people converting: buying your product, signing up to your newsletter?

💬 The workshop is run online via Zoom with live instructors (not recordings) – you'll be able to ask questions and we'll provide feedback on your work in real-time. 

Who runs it

The School of UX speaker Sergei Golubev

Sergei – UX designer & entrepreneur with 20+ years of experience working with Microsoft, Heathrow and British Gas. The companies Sergei worked with

Our students rate us ‘Excellent’. Come see why for yourself.

We've helped peeps from graphic, print, UX and UI design backgrounds, marketers, BAs, PMs and completely new to design (from choreographers to accountants).

For anyone who’s self-taught in UX, I’d strongly recommend this course it’s a game changer!

Maria, UX Designer @ IBM

If you’re building or improving digital products, this course will deliver real value to your team and users alike.

Gary, Product Owner @ Johnson & Johnson

Thanks to Sergei from the School of UX for delivering AI+UX training for my team. Well structured, concise and delivered with a smile.

John, UX Manager @ Ford

I landed my current role because of the portfolio piece I specifically did with The School of UX so I'm very glad I attended this short course.

Stephanie, UX Designer @ Electronic Arts

What we'll cover

A super-practical session on how to set up analytics and track conversions across your websites — plenty of examples and hands-on exercises: Show moreShow less

  • Wiring up Google analytics to measure performance of your design
  • Creating goals and tracking conversions to help understand which visitors turn into customers
  • Setting up heatmaps and session replay recording using Hotjar to dig deeper into how users are interacting with your pages
  • Implementing up Meta / Google / LinkedIn pixels to see how many customers converted from your ads, or organically
  • Adding objectives to your live A/B testing to see which variant worked better

What's included. We’ve got you covered.

Real-time interaction.
Join in-person or online.
Hands-on projects.
Build your portfolio.
Accredited certificate
Stand out to recruiters.
Q&A with tutor.
Get valuable feedback.
Books & tools .
Stay hungry.
Alumni Slack-group.
Networking & jobs.
Private mentoring
(booked separately)

We've helped 6000+ learners. Open to all. No matter your background.