The UX Week: 5 workshops with experienced designers

Day 1 — UX design

We'll show you how to carry out user research, map user journeys, run usability and A/B testing, track conversions and more. With hands-on practice. Show moreShow less

• User Experience design process
  for you to have a lean, robust & effective workflow across your projects and company
• UX versus UI
  to explain important differences between designing pretty User Interface and understanding & solving actual user's problems
• using AI in UX design
  techniques for more effective design with the help Artificial Intelligence
• carrying out user research and reporting findings
  to understand users, their needs and challenges using surveys and interviews
• mapping user journeys
  to understand how users navigate through the system, find out about their feelings any pain-points
• usability testing remotely & in person
  to validate assumptions and test product directly with users before spending time and financial resources on coding
• A/B testing
  to compare two or more design variations and pick the best performing one (instead of arguing with fellow teammates)
• analytics
  to measure performance of your design: setting goals and tracking conversions in order to turn visitors into customers

Day 2 — UI design

You'll learn numerous User Interface design principles, how to make your UI responsive, create a style guide, and more. All with practical exercises. Show moreShow less

• core UI design principles & process
  to understand where User Interface design sits in a process and essential design fundamentals
• typography and mapping content
  knowing when to use px and em, n-dash and m-dash, how to embed fonts and to avoid faux fonts, making your content legible
• using and optimising hi-fi graphics
  understanding which media format to use when (raster versus vector), and how to optimise it for the best performance with @2x, @3x
• layout using responsive 12-column grid
  to make sure your design works across different devices, benefitting from mobile-first approach
• creating a style guide as part of the design system
  creating a style guide of UI elements to have consistent design across your systems, overview of design libraries
• how to work with software developers
  to ensure your design is technically feasible to implement, understanding technical constraints

Day 3 — Prototyping & Project work

You'll create from scratch an interactive prototype of a mobile app or a large-screen kiosk using Figma in under 5 hours. Full-on project work for your portfolio. Show moreShow less

• using AI in UI design
  techniques for more effective design with the help Artificial Intelligence
• structuring content
  emphasising the importance of starting design with content (not chrome), which is most relevant to users
• creating grid layout in Figma app
  to visualise concepts bearing in mind different device form factors, including designing responsive UI for mobile
• embedding fonts, icons and graphics
  to prepare all the assets for prototyping stage and handover to developers
• prototyping interactions
  creating interactive rapid prototype (no code behind) to be used in-browser as well as real device, optimising for touch
• testing on a real device
  sharing, testing and giving feedback on a working rapid prototype on your mobile phones
• review of UI design tools
  overview of the most commonly used apps used by User Interface designers on the market

Day 4 — Behavioural UX

Understand how to use behavioural science to ‘nudge’ the behaviours you want, and how to use data to do this in a personalised way. Show moreShow less

• behavioural science principles of decision-making
• taking nudging digital
• inside Cambridge Analytica
• predicting the future from behavioural cues
• using digital footprints to understand your users
• designing personality-targeted user experiences
• the power of the personalised nudge
• faces, cheeks and eyes: New tech opportunities
• the ethics of it all

Day 5 — Content Design & UX Writing

• writing and editing skills/digital copywriting: tips and tricks for turning bad, boring corporate speak copy into something that works for users and helps with SEO and customer retention. Lots of practical text exercises on front-loading, decluttering, plain English and crafting user-friendly headings, links and other signposts
• AI editorial tools, with an overview of how to use them to generate text content
• working with stakeholders on content and tone of voice so they're confident that you know what you’re doing if you edit their bad copy!
• plus some basic content strategy techniques to underpin any project