Certified UX, UI & Content design crash course

Day 1 — UX design and AI. Hands-on exercises.

Learn design process on real-world UX case studies: from improving Google sign-in to pitching your design to HSBC business manager.

• understanding long business requirements documents using NotebookLM AI
• setting up problem discovery framework using Lean UX Canvas
• carrying out user research and creating UX findings repository with your custom OpenAI agent
• gathering feedback from your (and your competitor's) users with Deep AI Research
• mapping detailed user journeys covering all unhappy paths with FigJam AI and ChatGPT
• setting up A/B tests with AI-summaries in Lyssna

Day 2 — UI design and AI. Project work.

Learn to design actually usable UI (not just "bells and whistles" for Behance). All with practical project work on re-designing Sainsbury's supermaket self-checkout kiosk.

• core UI design principles & following content-first—layout-second—styling-last process
• working in Figma: from mapping semantically-structured content to responsive layout using auto-layout, and design system with components
• mobile-first layout using 12-column grid system
• making your design accessible and compliant with WCAG
• "buttery-smooth" UI techniques following PageSpeed Insights
• tips on working with software developers to ensure your design is technically feasible to implement

Day 3 — Prototyping in Figma. Project work.

Design from scratch a mobile app for a luxury car rental company Miles&Miles in London — from UX to UI in Figma.

• designing a style guide as part of the design system, and reusing existing design libraries
• making your UI accessible and comply with WCAG using Figma Design AI and ChatGPT
• design handover workflow with Figma Dev Mode and MCP servers
• setting up automated UI usability testing with OpenAI Agent and BrowserStack AI
• testing in-browser, in Figma Mirror and on real devices

Day 4 — Behavioural UX

Understand how to use behavioural science to ‘nudge’ the behaviours you want, and how to use data to do this in a personalised way. Show moreShow less

• behavioural science principles of decision-making
• taking nudging digital
• inside Cambridge Analytica
• predicting the future from behavioural cues
• using digital footprints to understand your users
• designing personality-targeted user experiences
• the power of the personalised nudge
• faces, cheeks and eyes: New tech opportunities
• the ethics of it all

Day 5 — Content Design & UX Writing

• writing and editing skills/digital copywriting: tips and tricks for turning bad, boring corporate speak copy into something that works for users and helps with SEO and customer retention. Lots of practical text exercises on front-loading, decluttering, plain English and crafting user-friendly headings, links and other signposts
• AI editorial tools, with an overview of how to use them to generate text content
• working with stakeholders on content and tone of voice so they're confident that you know what you’re doing if you edit their bad copy!
• plus some basic content strategy techniques to underpin any project