Service Design essentials workshop

1 Mar 2021, 13:00–18:00 (UK)
Remote via live video
Beginners–Intermediate
£199

What's on

An interactive hands-on workshop on service design run by an experienced designer. You'll leave with plenty of knowledge on how to use service design in your company: from its core principles, visual thinking and research techniques, to alignment diagrams and creating personas, mapping customer journey and Business Model Canvas, plus much more.

Who runs it

The School of UX speaker Roman Schöneboom

Roman Schöneboom – UX Design Systems Lead at Credit Suisse, previously leading Service Design at Lloyds Banking Group, Tesco and UK Ministry of Justice. A certified facilitator for LEGO Serious Play.

What our students say

We are rated 4.9 out of 5 on Trustpilot 👉🏼 read all the reviews

As a graphic designer I wanted to gain more of an insight into the world of UX/UI design and I was definitely given the knowledge and tools to be able to apply them into my day to day role.

Shauna

I took this course as a content designer wanting to learn more about UI and UX. Most other courses don't offer certificates but this one did. So it's great to have actual evidence to place on my CV, LinkedIn and online portfolio.

Jordan

This was a fantastic week of learning. Each tutor was incredibly helpful. Would highly recommend to anyone wanting to start a career in UX and or UI.

Izzy

I did the UX writing course and it was exactly what I needed. I'm looking forward to finishing the UX/UI cycle with the school of ux and upping this to a 5-star review.

Cerise

What we'll cover

Service Design is a collaborative discipline, where we think on our feet. This will be a safe environment without judgement, where you can get your hands on Service Design techniques. In this Essentials course we will: Show more Show less

use Visual Thinking
a warm-up with scribbles and drawings to set the tone of the day and get to know each other
cover Service Design basics
why is it a mind-set, a process, a tool-set, a cross-disciplinary language and a management process
review Service Design vocabulary
human-centric, collaborative, iterative, sequential, real and holistic
learn about the importance of research
qualitative / quantitative data, challenging assumptions, market vs insight research, research methods and examples, rules of thumb
learn about the importance of mapping
how to analyse data and build a map, type of maps, why are we mapping?, benefits of mapping
learn about the importance of having a persona
what is a persona?, putting it into context with a video, reviewing an example from previous course, form groups and start building a persona
doing a “Service Safari”
experiencing a journey by yourself
creating a Customer Journey Map
displaying the experience with the help of a template
identifying pain points and opportunities to solve them
reviewing the experience and what impact it has on the loyalty
creating a Business Model Canvas
taking your opportunity and reviewing it from the business side of who to get involved, How to motivate your staff, etc.
presenting your work to the other groups
leaving the course with a little surprise