Personalising UX with Behavioural Psychology workshop

24 Mar 2022, 13:00–18:00 (UK)
Remote via live video
Beginners–Advanced
£159

What's on

A fascinating workshop on how to use behavioural science to optimise and personalise user experiences.

In this session, you’ll learn the power of the personalised nudge – that is, the power of the subconscious and how users make decisions, how you can measure this through data, and how to use it to engage your users and influence their behaviour.

Who runs it

The School of UX speaker Patrick Fagan

Patrick from UK 🇬🇧 – Behavioural Scientist at Brainchimp turning mind into magic. Author of Hooked book. Previously Lead Psychologist at Cambridge Analytica. The companies Patrick worked with

What our students say

We are rated 4.9 out of 5 on Trustpilot 👉🏼 read all the reviews

As a graphic designer I wanted to gain more of an insight into the world of UX/UI design and I was definitely given the knowledge and tools to be able to apply them into my day to day role.

Shauna

I took this course as a content designer wanting to learn more about UI and UX. Most other courses don't offer certificates but this one did. So it's great to have actual evidence to place on my CV, LinkedIn and online portfolio.

Jordan

This was a fantastic week of learning. Each tutor was incredibly helpful. Would highly recommend to anyone wanting to start a career in UX and or UI.

Izzy

I did the UX writing course and it was exactly what I needed. I'm looking forward to finishing the UX/UI cycle with the school of ux and upping this to a 5-star review.

Cerise

What we'll cover

You’ll learn how to turn technological signals into psychological insights, turning these into persuasive and engaging user experiences; how to use behavioural science to ‘nudge’ the behaviours you want, and how to use data to do this in a personalised way. Show moreShow less

  • behavioural science principles of decision-making
  • taking nudging digital
  • inside Cambridge Analytica
  • predicting the future from behavioural cues
  • using digital footprints to understand your users
  • designing personality-targeted user experiences
  • the power of the personalised nudge
  • faces, cheeks and eyes: New tech opportunities
  • the ethics of it all

What's included

✋🏽 Live video & real-time interaction (when remote)
💻 Hands-on exercises
individual & group
📑 Handouts & slides
for you to download
🎙️ Q&A session
with experienced designer
📖 Books & tools recommendations
💬 Private Slack group
for networking & jobs
💰 Personalised career advice
(with selected ticket option)

Our 4000+ students come from different backgrounds and countries

Complete beginners, graphic / UX / UI designers, developers, PMs, BAs, marketers. From big companies and startups to independent freelancers  👉🏼 read student reviews

How we compare to other institutions

Choosing between UX design courses at The School of UX and General Assembly, Udemy or university degrees? Any education is great. It’s up to you to pick the right one for you:

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