Personalising UX with Behavioural Psychology workshop

24 Mar 2022, 13:00–18:00 (UK)
Remote via live video
Beginners–Advanced
£159

Trustpilot
📢Courses run remotely online via Zoom with hands-on exercises & real-time tutor interaction: how it works.
Screenshot of the course running remotely

What's on

A fascinating workshop on how to use behavioural science to optimise and personalise user experiences.

In this session, you’ll learn the power of the personalised nudge – that is, the power of the subconscious and how users make decisions, how you can measure this through data, and how to use it to engage your users and influence their behaviour.

Who runs it

The School of UX speaker Patrick Fagan

Patrick from UK 🇬🇧 – Behavioural Scientist at Brainchimp turning mind into magic. Author of Hooked book. Previously Lead Psychologist at Cambridge Analytica. The companies Patrick worked with

Day 1 — Behavioural UX

You’ll learn how to turn technological signals into psychological insights, turning these into persuasive and engaging user experiences; how to use behavioural science to ‘nudge’ the behaviours you want, and how to use data to do this in a personalised way. Show moreShow less

  • behavioural science principles of decision-making
  • taking nudging digital
  • inside Cambridge Analytica
  • predicting the future from behavioural cues
  • using digital footprints to understand your users
  • designing personality-targeted user experiences
  • the power of the personalised nudge
  • faces, cheeks and eyes: New tech opportunities
  • the ethics of it all
The School of UX, Personalising UX with Behavioural Psychology workshop The School of UX, Personalising UX with Behavioural Psychology workshop The School of UX, Personalising UX with Behavioural Psychology workshop The School of UX, Personalising UX with Behavioural Psychology workshop The School of UX, Personalising UX with Behavioural Psychology workshop The School of UX, Personalising UX with Behavioural Psychology workshop
👉🏼 Book tickets for any number of days

What's included

💬 Live video & real-time interaction
💻 Hands-on exercises
individual & group
📃 Signed certificate
upon completion
📑 Handouts & slides
for you to download
🎙️ Q&A session
with experienced designer
📖 Books & tools recommendations
✋🏽 One-to-one mentoring
(with selected ticket option)

Our 3000+ students come from different backgrounds and countries

Complete beginners, graphic / UX / UI designers, developers, PMs, BAs, marketers. From big companies and startups to independent freelancers  👉🏼 read student reviews

Logos of the companies our students have come from Map of countries our students have come from
Show moreShow less

How we compare to other institutions

Choosing between UX design courses at The School of UX and General Assembly, Udemy or university degrees? Any education is great. It’s up to you to pick the right one for you:

The School of UX compared to UX bootcamps
Compare The School of UX courses to General Assembly, CareerFoundry and Flatiron bootcamps
The School of UX compared to online UX courses
Compare The School of UX courses to Udemy, Lynda and Coursera online courses
The School of UX compared to university degrees and diplomas in UX
Compare The School of UX courses to university Masters degrees and diplomas in UX

Other courses

1–5 days
new

The UX Week: 5 workshops with experienced designers

23–27 May
Remote via live video
£159–£699
Beginners–Intermediate
The School of UX speaker Chimmy Kalu
5 days of hands-on workshops on UX and UI design by experienced designers.
Details
Tickets
1–5 days
few spaces

Certified User Experience Design course with Figma

23–27 May
Remote via live video
£159–£798
Beginners–Intermediate
The School of UX speaker Sergei Golubev
In 5 days we'll cover UX research, prototyping UI in Figma and content design.
Details
Tickets
1 day

Wireframing & Prototyping UI in Figma workshop

25 May
Remote via live video
£159–£258
Beginners–Intermediate
The School of UX speaker Chimmy Kalu
Hands-on workshop designing User Interface wireframes and rapid prototyping in Figma app.
Details
Tickets
1 day

Behavioural UX Design workshop

26 May
Remote via live video
£159–£258
Beginners–Advanced
The School of UX speaker Patrick Fagan
A fascinating workshop on how to use behavioural science to optimise and personalise user experiences.
Details
Tickets
1 day

Content Design and Strategy workshop

27 May
Remote via live video
£159–£258
Beginners–Intermediate
The School of UX speaker Felice Hawley
This practical workshop will teach you digital copywriting skills and basic content strategy techniques.
Details
Tickets
1–5 days
certified

Certified User Experience & User Interface design course

27 Jun–1 Jul
Remote via live video
£159–£798
Beginners–Intermediate
The School of UX speaker Chimmy Kalu
Understand how to carry out UX research and user testing, as well as prototype a mobile UI in XD.
Details
Tickets
1–5 days
certified

Certified UX, UI & Content Design course with Figma

25–29 Jul
Remote via live video
£159–£798
Beginners–Intermediate
The School of UX speaker Sergei Golubev
We'll help to upskill junior designers in UX, and introduce UX to complete beginners.
Details
Tickets
1–5 days
certified

Certified UX design and UX Writing course with Adobe XD

22–26 Aug
Remote via live video
£159–£798
Beginners–Intermediate
The School of UX speaker Chimmy Kalu
You'll learn UX & UI design fundamentals, Wireframing in XD and Content Design.
Details
Tickets
1–5 days
certified

Certified remote UX course with Career advice

19–23 Sep
Remote via live video
£159–£798
Beginners–Intermediate
The School of UX speaker Sergei Golubev
Professional designer will teach fundamentals of UX research to prototyping UI in Figma.
Details
Tickets
👉🏼 View all courses
🔮 Help me choose