Personalising UX with Behavioural Psychology

27 May 2021, 13:00–18:00 (UK)
Remote via live video
Beginners–Advanced
£200–£250

What's on

A fascinating workshop on how to use behavioural science to optimise and personalise user experiences.

In this session, you’ll learn the power of the personalised nudge – that is, the power of the subconscious and how users make decisions, how you can measure this through data, and how to use it to engage your users and influence their behaviour.

Who runs it

The School of UX speaker Patrick Fagan

Patrick Fagan – Behavioural Scientist at Brainchimp turning mind into magic. Author of Hooked book. Previously Lead Psychologist at Cambridge Analytica. The companies Patrick worked with

What we'll cover

You’ll learn how to turn technological signals into psychological insights, turning these into persuasive and engaging user experiences; how to use behavioural science to ‘nudge’ the behaviours you want, and how to use data to do this in a personalised way. Show moreShow less

  • behavioural science principles of decision-making
  • taking nudging digital
  • inside Cambridge Analytica
  • predicting the future from behavioural cues
  • using digital footprints to understand your users
  • designing personality-targeted user experiences
  • the power of the personalised nudge
  • faces, cheeks and eyes: New tech opportunities
  • the ethics of it all

What's included

Live video & real-time interaction when remote
Hands-on exercises
individual & group
Signed certificate
upon completion
Handouts & slides
printed & digital
Q&A session
with experienced designer
Books & tools recommendations
Career advice
portfolio & job tips
One-to-one mentoring
(bookable separately)

Our 3000+ students come from different backgrounds and countries

Complete beginners, graphic / UX / UI designers, developers, PMs, BAs, marketers. From big companies and startups to independent freelancers – read student reviews

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