10 Feb 2022, 13:00–18:00 (UK)
Remote via live video
A fascinating workshop on how to use behavioural science to optimise and personalise user experiences.
In this session, you’ll learn the power of the personalised nudge – that is, the power of the subconscious and how users make decisions, how you can measure this through data, and how to use it to engage your users and influence their behaviour.
Patrick from UK 🇬🇧 – Behavioural Scientist at Brainchimp turning mind into magic. Author of Hooked book. Previously Lead Psychologist at Cambridge Analytica.
You’ll learn how to turn technological signals into psychological insights, turning these into persuasive and engaging user experiences; how to use behavioural science to ‘nudge’ the behaviours you want, and how to use data to do this in a personalised way. Show moreShow less
Complete beginners, graphic / UX / UI designers, developers, PMs, BAs, marketers. From big companies and startups to independent freelancers 👉🏼 read student reviews
Choosing between UX design courses at The School of UX and General Assembly, Udemy or university degrees? Any education is great. It’s up to you to pick the right one for you:
You can also pay in 3 interest-free instalments – select “Buy now, pay later with Klarna” at the checkout.
Want to pay by invoice – email us.