A story of bootstrapping a startup from scratch by Sergei Golubev, UX designer & entrepreneur with 20+ years of experience working with Microsoft, Heathrow and British Gas, and the founder of The School of UX.
From planning, researching, designing and building, to marketing and even pitching to Y Combinator. One year on: lots of lessons learned, new connections made, a community built, and new (non-UX) skills gained.
(Spoiler alert) The morale of the story is that the progress of a project is not all about UX design, user research and reusable design systems — it's about seeing a bigger picture, working with marketing, sales, customer support. Next time you work on a project: think like a startup.
There's also a false perception, which puts an immense pressure on teams, that every project will always be successful from the first time — that's a myth. A false glamour of "overnight success" stories on social media doesn't help the reality.
Remember a few years ago when mental health awareness picked up — there was a slogan "It's okay not to be okay". Well, it's okay not to succeed from the first time, it's about learning from your journey, pivoting, and keeping trying. Again, and again, and again.
💻 The talk is run online (not recorded) – you'll be able to ask questions via live chat.
