Half-day

Conversion Tracking and Analytics UX workshop in London

16 Aug 2023, 13:00–18:00 (UK)
🇬🇧 London, SE16 7AR, UK
Beginner
1,002 SR (you can Pay in 3)

What's on

👉🏼 Come learn how to track conversions properly: from wiring up analytics and events in GA4, tracking pixels in Meta Ads, session replay recordings in Hotjar and all that «Big Brother watching ya» business (👀 spooky, eh?).

🤷🏽‍♂️ Let's face it — you don't really know whether your new design is better than the old one, do you? Okay-okay, you can see how many people visit your website in Google Analytics — but how helpful is this actually? Are these people converting: buying your product, signing up to your service, newsletter, following your TicTac and FaceTube channels?

😷 Your health & safety is super-important to us. We follow COVID government guidelines and encourage all our students to do so. You'll have your own desk in the classroom with social distancing in place in a small group of up to 12 people. Hand-sanitisers will be available for you to use. Kindly use a face mask when necessary.

📍 The course is run in-person at Canada Water Culture Space in London SE16 7AR.

Who runs it

Sergei – UX designer & entrepreneur with 20+ years of experience working with Microsoft, Heathrow and British Gas.

Our students rate us ‘Excellent’.
Come see why for yourself.

We've helped peeps from graphic, print, UX and UI design backgrounds, marketers, BAs, PMs and completely new to design (from choreographers to accountants).

For anyone who’s self-taught in UX, I’d strongly recommend this course it’s a game changer!

Maria, UX Designer @ IBM

If you’re building or improving digital products, this course will deliver real value to your team and users alike.

Gary, Product Owner @ Johnson & Johnson

Thanks to Sergei from the School of UX for delivering AI+UX training for my team. Well structured, concise and delivered with a smile.

John, UX Manager @ Ford

I landed my current role because of the portfolio piece I specifically did with The School of UX so I'm very glad I attended this short course.

Stephanie, UX Designer @ Electronic Arts

What we'll cover

A super-practical session on how to set up analytics and track conversions across your websites — plenty of examples and hands-on exercises: Show more Show less

Wiring up Google analytics to measure performance of your design
Creating goals and tracking conversions to help understand which visitors turn into customers
Setting up heatmaps and session replay recording using Hotjar to dig deeper into how users are interacting with your pages
Implementing up Meta / Google / LinkedIn pixels to see how many customers converted from your ads, or organically
Adding objectives to your live A/B testing to see which variant worked better