Conversion Tracking and Analytics UX workshop in London

16 Aug 2023, 13:00–18:00 (UK)
London, SE16 7AR
990 SR

What's on

👉🏼 Come learn how to track conversions properly: from wiring up analytics and events in GA4, tracking pixels in Meta Ads, session replay recordings in Hotjar and all that «Big Brother watching ya» business (👀 spooky, eh?). 

🤷🏽‍♂️ Let's face it — you don't really know whether your new design is better than the old one, do you? Okay-okay, you can see how many people visit your website in Google Analytics — but how helpful is this actually? Are these people converting: buying your product, signing up to your service, newsletter, following your TicTac and FaceTube channels?

😷 Your health & safety is super-important to us. We follow COVID government guidelines and encourage all our students to do so. You'll have your own desk in the classroom with social distancing in place in a small group of up to 12 people. Hand-sanitisers will be available for you to use. Kindly use a face mask when necessary.

📍 The course is run in-person at Canada Water Culture Space in London SE16 7AR.

Who runs it

The School of UX speaker Sergei Golubev

Sergei from Estonia 🇪🇪 – UX designer & entrepreneur with 20+ years of experience working with Microsoft, Heathrow and British Gas. Organiser of TheUXConf. The companies Sergei worked with

What our students say

We are rated 4.9 out of 5 on Trustpilot 👉🏼 read all the reviews

As a graphic designer I wanted to gain more of an insight into the world of UX/UI design and I was definitely given the knowledge and tools to be able to apply them into my day to day role.


I took this course as a content designer wanting to learn more about UI and UX. Most other courses don't offer certificates but this one did. So it's great to have actual evidence to place on my CV, LinkedIn and online portfolio.


This was a fantastic week of learning. Each tutor was incredibly helpful. Would highly recommend to anyone wanting to start a career in UX and or UI.


I did the UX writing course and it was exactly what I needed. I'm looking forward to finishing the UX/UI cycle with the school of ux and upping this to a 5-star review.


What we'll cover

A super-practical session on how to set up analytics and track conversions across your websites — plenty of examples and hands-on exercises: Show moreShow less

  • Wiring up Google analytics to measure performance of your design
  • Creating goals and tracking conversions to help understand which visitors turn into customers
  • Setting up heatmaps and session replay recording using HotJar / FullStory to dig deeper into how users are interacting with your pages
  • Implementing up Facebook / Google / TikTok / Twitter / LinkedIn pixels to see how many customers converted from your ads, or organically
  • Adding objectives to your live A/B testing to see which variant worked better

What's included

✋🏽 Live video & real-time interaction (when remote)
💻 Hands-on exercises
individual & group
📑 Handouts & slides
for you to download
🎙️ Q&A session
with experienced designer
📖 Books & tools recommendations
💬 Private Slack group
for networking & jobs
💰 Personalised career advice
(with selected ticket option)

Our 4000+ students come from different backgrounds and countries

Complete beginners, graphic / UX / UI designers, developers, PMs, BAs, marketers. From big companies and startups to independent freelancers  👉🏼 read student reviews

Our venue is just 5 minutes from central London

Our in-person courses are run at Canada Water Library in London SE16 7AR. It's right outside Canada Water tube station, 5 minutes by tube from London Bridge.

How we compare to other institutions

Choosing between UX design courses at The School of UX and General Assembly, Udemy or university degrees? Any education is great. It’s up to you to pick the right one for you: