Half-day

Content Design workshop

25 Mar 2022, 13:00–18:00 (UK)
Online via Zoom
Beginners–Intermediate
817 SR (you can Pay in 3)

What's on

This practical workshop will teach you digital copywriting skills and basic content strategy techniques.

The idea is to get you to think like a content designer: from how to structure text and write plain English to decluttering text and content strategy.

Who runs it

Felice – Content Designer Manager with vast experience working for Transport for London, CNN and London Councils.

Our students rate us ‘Excellent’.
Come see why for yourself.

We've helped peeps from graphic, print, UX and UI design backgrounds, marketers, BAs, PMs and completely new to design (from choreographers to accountants).

For anyone who’s self-taught in UX, I’d strongly recommend this course it’s a game changer!

Maria, UX Designer @ IBM

If you’re building or improving digital products, this course will deliver real value to your team and users alike.

Gary, Product Owner @ Johnson & Johnson

Thanks to Sergei from the School of UX for delivering AI+UX training for my team. Well structured, concise and delivered with a smile.

John, UX Manager @ Ford

I landed my current role because of the portfolio piece I specifically did with The School of UX so I'm very glad I attended this short course.

Stephanie, UX Designer @ Electronic Arts

What we'll cover

writing and editing skills/digital copywriting: tips and tricks for turning bad, boring corporate speak copy into something that works for users and helps with SEO and customer retention. Lots of practical text exercises on front-loading, decluttering, plain English and crafting user-friendly headings, links and other signposts
AI editorial tools, with an overview of how to use them to generate text content
working with stakeholders on content and tone of voice so they're confident that you know what you’re doing if you edit their bad copy!
plus some basic content strategy techniques to underpin any project