Half-day workshop

Behavioural Psychology and advanced UX Research

24 Mar 2025, 13:00–17:00 (UK)
🇬🇧 London SE16 7AR, UK or Zoom
Beginners–Advanced
1,023 SR–1,537 SR (you can Pay in 3)

What's on

A fascinating workshop on how to use behavioural science to optimise and personalise user experiences.

You’ll learn the power of the personalised nudge – that is, the power of the subconscious and how users make decisions, how you can measure this through data, and how to use it to engage your users and influence their behaviour.

How to turn technological signals into psychological insights – turning these into persuasive and engaging user experiences.

📍 The course is run in-person at Canada Water Culture Space in London SE16 7AR.  You can join online too via Zoom with live instructors (not recordings) – you'll be able to ask questions and we'll provide feedback on your work in real-time.

Who runs it

The School of UX speaker Patrick Fagan

Patrick – Behavioural Scientist trusted by Sony, eBay and Vodafone. Ex-Lead Psychologist at Cambridge Analytica. The companies Patrick worked with

Our students rate us ‘Excellent’. Come see why for yourself.

We've helped peeps from graphic, print, UX and UI design backgrounds, marketers, BAs, PMs and completely new to design (from choreographers to accountants).

For anyone who’s self-taught in UX, I’d strongly recommend this course it’s a game changer!

Maria, UX Designer @ IBM

If you’re building or improving digital products, this course will deliver real value to your team and users alike.

Gary, Product Owner @ Johnson & Johnson

Thanks to Sergei from the School of UX for delivering AI+UX training for my team. Well structured, concise and delivered with a smile.

John, UX Manager @ Ford

I landed my current role because of the portfolio piece I specifically did with The School of UX so I'm very glad I attended this short course.

Stephanie, UX Designer @ Electronic Arts

What we'll cover

Understand how to use behavioural science to ‘nudge’ the behaviours you want, and how to use data to do this in a personalised way. Show moreShow less

  • behavioural science principles of decision-making
  • taking nudging digital
  • inside Cambridge Analytica
  • predicting the future from behavioural cues
  • using digital footprints to understand your users
  • designing personality-targeted user experiences
  • the power of the personalised nudge
  • faces, cheeks and eyes: New tech opportunities
  • the ethics of it all

What's included. We’ve got you covered.

Real-time interaction.
Join in-person or online.
Hands-on projects.
Build your portfolio.
Accredited certificate
Stand out to recruiters.
Q&A with tutor.
Get valuable feedback.
Books & tools .
Stay hungry.
Alumni Slack-group.
Networking & jobs.
Private mentoring
(booked separately)

We've helped 6000+ learners. Open to all. No matter your background.

Just 5 minutes from central London. You're exactly where you need to be.

We're based in Canada Water Library in London SE16 7AR. It's right outside Canada Water tube station, 5 minutes by tube from London Bridge.