Half-day workshop

Behavioural Psychology and advanced UX Research

24 Mar 2025, 13:00–17:00 (UK)
🇬🇧 London SE16 7AR, UK or Zoom
Beginners–Advanced
984 SR–1,478 SR (you can Pay in 3)

What's on

A fascinating workshop on how to use behavioural science to optimise and personalise user experiences.

You’ll learn the power of the personalised nudge – that is, the power of the subconscious and how users make decisions, how you can measure this through data, and how to use it to engage your users and influence their behaviour.

How to turn technological signals into psychological insights – turning these into persuasive and engaging user experiences.

📍 The course is run in-person at Canada Water Culture Space in London SE16 7AR.  You can join online too via Zoom with live instructors (not recordings) – you'll be able to ask questions and we'll provide feedback on your work in real-time.

Who runs it

The School of UX speaker Patrick Fagan

Patrick – Behavioural Scientist trusted by Sony, eBay and Vodafone. Ex-Lead Psychologist at Cambridge Analytica. The companies Patrick worked with

Our students rate us ‘Excellent’. Come see why for yourself.

As a graphic designer I wanted to gain more of an insight into the world of UX/UI design and I was definitely given the knowledge and tools to be able to apply them into my day to day role.

Shauna

TrustPilot 5 stars rating

I took this course as a content designer wanting to learn more about UI and UX. Most other courses don't offer certificates but this one did. So it's great to have actual evidence to place on my CV, LinkedIn and online portfolio.

Jordan

TrustPilot 5 stars rating

This was a fantastic week of learning. Each tutor was incredibly helpful. Would highly recommend to anyone wanting to start a career in UX and or UI.

Izzy

TrustPilot 4 stars rating

I did the UX writing course and it was exactly what I needed. I'm looking forward to finishing the UX/UI cycle with the school of ux and upping this to a 5-star review.

Cerise

TrustPilot 4 stars rating

What we'll cover

Understand how to use behavioural science to ‘nudge’ the behaviours you want, and how to use data to do this in a personalised way. Show moreShow less

  • behavioural science principles of decision-making
  • taking nudging digital
  • inside Cambridge Analytica
  • predicting the future from behavioural cues
  • using digital footprints to understand your users
  • designing personality-targeted user experiences
  • the power of the personalised nudge
  • faces, cheeks and eyes: New tech opportunities
  • the ethics of it all
The School of UX, Personalising UX with Behavioural Psychology workshop The School of UX, Personalising UX with Behavioural Psychology workshop The School of UX, Personalising UX with Behavioural Psychology workshop The School of UX, Personalising UX with Behavioural Psychology workshop The School of UX, Personalising UX with Behavioural Psychology workshop The School of UX, Personalising UX with Behavioural Psychology workshop
👉🏼 Book now places are limited

What's included. We’ve got you covered.

Real-time interaction.
Join in-person or online.
Hands-on projects.
Build your portfolio.
Accredited certificate
Stand out to recruiters.
Slides & materials.
Keep learning.
Q&A with tutor.
Get valuable feedback.
Books & tools .
Stay hungry.
Alumni Slack-group.
Networking & jobs.
Private mentoring
(booked separately)

We've helped 6000+ learners. Open to all. No matter your background.

Logos of the companies our students have come from Map of countries our students have come from
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Just 5 minutes from central London. You're exactly where you need to be.

We're based in Canada Water Library in London SE16 7AR. It's right outside Canada Water tube station, 5 minutes by tube from London Bridge.

How we compare to others. Honestly? We’re the best pick.

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Compare The School of UX courses to university degrees in UX

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