UX express weekend design course

15 Aug 2020, 13:00–18:00 (UK)
Remote via live video
Beginners–Intermediate
£199

📢Courses run remotely online via Zoom with hands-on exercises & real-time tutor interaction: how it works. We'll resume in-person courses in London as soon as it's safe to do so.

Screenshot of the course running remotely

What's on

Short weekend UX design course: from user research and accessibility to IA and A/B testing.

You'll learn how to carry out UX research, map user journeys, create information architecture, create accessible & inclusive design, run usability and A/B tests and to track conversions using analytics.

Who runs it

Chimmy Kalu – Senior UX designer who has experience working with British Airways, Vogue and WorldRemit. Particular interest in accessibility.

What we'll cover

We'll show you how to carry out user research, map user journeys, run usability and A/B testing, track conversions and more. Show more Show less

introduction into User Experience design process
for you to have a lean, robust & effective workflow across your projects and company
UX versus UI
to explain important differences between designing pretty User Interface and understanding & solving actual user's problems
carrying out user research and reporting findings
to understand users, their needs and challenges using surveys and interviews
mapping user journeys and experience maps
to understand how users navigate through the system, find out about their feelings any pain-points
creating information architecture using card sorting
to group information in a more logical way to improve navigation and help users complete their tasks quicker
usability testing remotely & in person
to validate assumptions and test product directly with users before spending time and financial resources on coding
A/B testing
to compare two or more design variations and pick the best performing one (instead of arguing with fellow teammates)
review of the best accessibility practices
to make sure design is inclusive and works for everyone (way further than only for people with disabilities)
looking into analytics
to measure performance of your design: setting goals and tracking conversions in order to turn visitors into customers