User Experience Design 1-day crash course

Day 1 — UX design fundamentals

We'll show you how to carry out user research, map user journeys, run usability and A/B testing, track conversions and more. Show moreShow less

• introduction into User Experience design process
  for you to have a lean, robust & effective workflow across your projects and company
• UX versus UI
  to explain important differences between designing pretty User Interface and understanding & solving actual user's problems
• carrying out user research and reporting findings
  to understand users, their needs and challenges using surveys and interviews
• mapping user journeys and experience maps
  to understand how users navigate through the system, find out about their feelings any pain-points
• creating information architecture using card sorting
  to group information in a more logical way to improve navigation and help users complete their tasks quicker
• usability testing remotely & in person
  to validate assumptions and test product directly with users before spending time and financial resources on coding
• A/B testing
  to compare two or more design variations and pick the best performing one (instead of arguing with fellow teammates)
• review of the best accessibility practices
  to make sure design is inclusive and works for everyone (way further than only for people with disabilities)
• looking into analytics
  to measure performance of your design: setting goals and tracking conversions in order to turn visitors into customers