Optimising conversions with Persuasive UX Design

10 Aug 2020, 13:00–18:00
Remote via live video
Beginners–Intermediate
£159–£199 + VAT

What's on

Learn to boost conversion rates of any site without manipulative practices that damage business.

The workshop will show you how simple techniques can make your design more persuasive and more effective. Understanding why people behave as they do and what influences decisions will transform your site. It will lead to higher conversion rates, greater return on investment and happier customers.

Who runs it

The School of UX speaker Paul Boag

Legendary UX designer Paul Boag helping organisations like BBC, European Commission and Nestle. Director of Smashing Magazine.

What we'll cover

Every website seeks to encourage visitors to do something, whether it is placing an order, make a donation or signup to a mailing list. But how do you do that without alienating users? After all, we now live in a world where one disgruntled customer can destroy a brand. This workshop will teach you the secrets. Show moreShow less

  • master the foundations of conversion optimisation
  • understand the psychology of decision making
  • discover how to reduce cognitive load and why that matters
  • learn how to persuade people without alienating them
  • create compelling calls to action
  • practice with hands-on exercises
  • have opportunity for live QnA with the tutor

What's included

Live video & real-time interaction when remote
Hands-on exercises
individual & group
Signed certificate
upon completion
Handouts & slides
printed & digital
Q&A session
with experienced designer
Books & tools recommendations
Career advice
portfolio & job tips
One-to-one mentoring
(bookable separately)

Our 3000+ students come from different backgrounds and countries

Complete beginners, graphic / UX / UI designers, developers, PMs, BAs, marketers. From big companies and startups to independent freelancers – read student reviews

Other courses

27–31 Jul 2020, 13:00–18:00
£159–£699 + VAT
Beginners–Intermediate
You'll learn UX and UI design fundamentals, Wireframing, Prototyping and get career tips.
29 Jul 2020, 13:00–18:00
£159 + VAT
Beginners–Intermediate
Hands-on workshop designing User Interface wireframes and rapid prototyping in Sketch & Figma apps. 
31 Jul 2020, 13:00–18:00
£159 + VAT
Beginners–Intermediate
Insightful advice on career in UX and how to create an impressive design portfolio for UX and UI designers.
15 Aug 2020, 13:00–18:00
£159 + VAT
Beginners–Intermediate
Short weekend UX design course: from user research and accessibility to IA and A/B testing.
17–21 Aug 2020, 13:00–18:00
£159–£699 + VAT
Beginners–Intermediate
In 5 days we'll cover UX research, prototyping UI in Sketch, Figma and HTML + portfolio advice.
24 Aug 2020, 13:00–18:00
£159–£199 + VAT
Beginners–Intermediate
This practical workshop will teach you digital copywriting skills and basic content strategy techniques.

Huge thanks – you've been helpful!

Your feedback helps us make our website better for you.

Did you find everything you needed on this page?