Optimising conversions with Persuasive UX Design

7 Sep 2020, 13:00–18:00 (UK)
Remote via live video
Beginners–Intermediate
£159–£199 + tax

What's on

Learn to boost conversion rates of any site without manipulative practices that damage business.

The workshop will show you how simple techniques can make your design more persuasive and more effective. Understanding why people behave as they do and what influences decisions will transform your site. It will lead to higher conversion rates, greater return on investment and happier customers.

Who runs it

The School of UX speaker Paul Boag

Paul Boag – User Experience Consultant helping organisations like BBC, European Commission and Nestle. Director of Smashing Magazine. The companies Paul worked with

What we'll cover

Every website seeks to encourage visitors to do something, whether it is placing an order, make a donation or signup to a mailing list. But how do you do that without alienating users? After all, we now live in a world where one disgruntled customer can destroy a brand. This workshop will teach you the secrets. Show moreShow less

  • master the foundations of conversion optimisation
  • understand the psychology of decision making
  • discover how to reduce cognitive load and why that matters
  • learn how to persuade people without alienating them
  • create compelling calls to action
  • practice with hands-on exercises
  • have opportunity for live QnA with the tutor

What's included

Live video & real-time interaction when remote
Hands-on exercises
individual & group
Signed certificate
upon completion
Handouts & slides
printed & digital
Q&A session
with experienced designer
Books & tools recommendations
Career advice
portfolio & job tips
One-to-one mentoring
(bookable separately)

Our 3000+ students come from different backgrounds and countries

Complete beginners, graphic / UX / UI designers, developers, PMs, BAs, marketers. From big companies and startups to independent freelancers – read student reviews

Other courses

30 Nov–4 Dec
Beginners–Intermediate
The School of UX speaker Chimmy Kalu
We'll help to upskill UI & graphic designers in UX, and introduce UX to complete beginners.
2 Dec
Beginners–Intermediate
The School of UX speaker Chimmy Kalu
Hands-on workshop designing User Interface wireframes and rapid prototyping in Sketch & Figma apps. 
4 Dec
Beginners–Intermediate
The School of UX speaker Sergei Golubev
Insightful advice on career in UX and how to create an impressive design portfolio for UX and UI designers.
11–15 Jan
Beginners–Intermediate
The School of UX speaker Chimmy Kalu
Certified hands-on 5-day course run by professional designers where you'll create your own portfolio.
18 Jan
Beginners–Intermediate
The School of UX speaker Felice Hawley
This practical workshop will teach you digital copywriting skills and basic content strategy techniques.
1–5 Feb
Beginners–Intermediate
The School of UX speaker Sergei Golubev
Hands-on affordable course on User Experience design by a professional UX designer.