Optimising conversions with Persuasive UX Design

7 Sep 2020, 13:00–18:00 (UK)
Remote via live video
Beginners–Intermediate
£199–£249

What's on

Learn to boost conversion rates of any site without manipulative practices that damage business.

The workshop will show you how simple techniques can make your design more persuasive and more effective. Understanding why people behave as they do and what influences decisions will transform your site. It will lead to higher conversion rates, greater return on investment and happier customers.

Who runs it

The School of UX speaker Paul Boag

Paul Boag – User Experience Consultant helping organisations like BBC, European Commission and Nestle. Director of Smashing Magazine. The companies Paul worked with

What we'll cover

Every website seeks to encourage visitors to do something, whether it is placing an order, make a donation or signup to a mailing list. But how do you do that without alienating users? After all, we now live in a world where one disgruntled customer can destroy a brand. This workshop will teach you the secrets. Show moreShow less

  • master the foundations of conversion optimisation
  • understand the psychology of decision making
  • discover how to reduce cognitive load and why that matters
  • learn how to persuade people without alienating them
  • create compelling calls to action
  • practice with hands-on exercises
  • have opportunity for live QnA with the tutor

What's included

Live video & real-time interaction when remote
Hands-on exercises
individual & group
Signed certificate
upon completion
Handouts & slides
printed & digital
Q&A session
with experienced designer
Books & tools recommendations
Career advice
portfolio & job tips
One-to-one mentoring
(bookable separately)

Our 3000+ students come from different backgrounds and countries

Complete beginners, graphic / UX / UI designers, developers, PMs, BAs, marketers. From big companies and startups to independent freelancers – read student reviews

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