Content Design and Strategy workshop

27 May 2022, 13:00–18:00 (UK)
Remote via live video
Beginners–Intermediate
£159

What's on

This practical workshop will teach you digital copywriting skills and basic content strategy techniques.

The idea is to get you to think like a content designer: from how to structure text and write plain English to decluttering text and content strategy.

Who runs it

The School of UX speaker Felice Hawley

Felice Hawley – Content Designer & Strategist with vast experience working with organisations like Transport for London, CNN and London Councils. The companies Felice worked with

What we'll cover

  • writing and editing skills/digital copywriting: tips and tricks for taking bad, boring corporate speak copy into something that works for users and helps with SEO. Lots of practical exercises on front-loading and decluttering text and writing headings, links and in plain English etc.
  • think like a journalist: a lot of content designers started as journalists, trained to look at information critically, filling in the holes and checking the logic.
  • working with stakeholders: advice on working with stakeholders on copy. It’s kind of train the trainer – showing how to make stakeholders confident that you know what you’re doing if you edit their bad copy!
  • plus some basic content strategy to underpin any project

What's included

💬 Live video & real-time interaction
💻 Hands-on exercises
individual & group
📑 Handouts & slides
for you to download
🎙️ Q&A session
with experienced designer
📖 Books & tools recommendations
✋🏽 One-to-one mentoring
(bookable separately)

Our 3000+ students come from different backgrounds and countries

Complete beginners, graphic / UX / UI designers, developers, PMs, BAs, marketers. From big companies and startups to independent freelancers  👉🏼 read student reviews

Other courses

6–10 Dec
Beginners–Intermediate
The School of UX speaker Chimmy Kalu
Understand how to carry out UX research and user testing, as well as prototype a mobile UI in XD.
8 Dec
Beginners–Intermediate
The School of UX speaker Chimmy Kalu
A hands-on workshop on wireframing and prototyping User Interface in Adobe XD.
9 Dec
Beginners–Advanced
The School of UX speaker Patrick Fagan
A fascinating workshop on how to use behavioural science to optimise and personalise user experiences.
10 Dec
Beginners–Intermediate
The School of UX speaker Felice Hawley
This practical workshop will teach you digital copywriting skills and basic content strategy techniques.
17–21 Jan
Beginners–Intermediate
The School of UX speaker Sergei Golubev
We'll help to upskill junior designers in UX, and introduce UX to complete beginners.
20 Jan
Beginners–Advanced
The School of UX speaker Patrick Fagan
A fascinating workshop on how to use behavioural science to optimise and personalise user experiences.
21 Jan
Beginners–Intermediate
The School of UX speaker Felice Hawley
This practical workshop will teach you digital copywriting skills and basic content strategy techniques.
24–26 Jan
Beginners–Intermediate
The School of UX speaker Chimmy Kalu
Day 1 – UX, day 2 – UI, day 3 – Wireframing in Figma. 🇺🇸US-friendly timings: 9:00—14:00 PST.
7–11 Feb
Beginners–Intermediate
The School of UX speaker Sergei Golubev
Professional designer will teach fundamentals of UX research to prototyping UI in XD.