A short, practical & affordable weekend course on Persuasive Design that will draw upon disciplines such as sales, marketing and psychology. It will give you a unique insight into how we make decisions.
The course will show you how simple techniques can make your design more persuasive and more effective. Understanding why people behave as they do and what influences decisions will transform your site. It will lead to higher conversion rates, greater return on investment and happier customers.
The course will cover:
A legendary User Experience Designer, author and expert in digital transformation Paul Boag. He helps organisations as diverse as the BBC, European Commission and Nestle, adapt to the new digital world. He is also a director of Smashing Magazine and a digital agency Headscape.
This course is for those who are responsible for improving the conversion rates of websites. It is for anybody who seeks to better understand their customers and how design choices impact our decision making. It's ideal for:
By the end of the course you'll: understand the key factors that impact our decision making process, be able to avoid the pitfalls that may undermine trust and discourage actione, implement design techniques that nudge users towards action, evaluate websites and other digital channels for their impact on persuasion, write more effective, engaging copy that builds trust and elicits action.
Our courses are run at Canada Water Library in London SE16 7AR. It's right outside Canada Water tube station, 4 minutes by tube from London Bridge.
We're still finalising the next date for this course. If you're interested, please sign up to our mailing list and we'll ping you when we're ready: