A legendary User Experience Designer, author and expert in digital transformation Paul Boag. He helps organisations as diverse as the BBC, European Commission and Nestle, adapt to the new digital world. He is also a director of Smashing Magazine and a digital agency Headscape.
This workshop will teach you the secrets of persuasive design with 50% theory and 50% practice. Every website seeks to encourage visitors to do something, whether it is placing an order, make a donation or signup to a mailing list. But how do you do that without alienating users? After all, we now live in a world where one disgruntled customer can destroy a brand.
The course will show you how simple techniques can make your design more persuasive and more effective. Understanding why people behave as they do and what influences decisions will transform your site. It will lead to higher conversion rates, greater return on investment and happier customers. In this workshop you will: Show moreShow less
This course is for those who are responsible for improving the conversion rates of websites. It is for anybody who seeks to better understand their customers and how design choices impact our decision making: UX designers, marketers, product managers and startup owners. Over 2000 students from different backgrounds and companies attended our courses — complete beginners, graphic designers, UX & UI designers, developers, PMs, BAs, marketers.
Our courses are run at Canada Water Library in London SE16 7AR. It's right outside Canada Water tube station, 5 minutes by tube from London Bridge.