Persuasive Design

3 February 2018, 14:00–17:00  |  Canada Water Library, London SE16 7AR

What's on

A short, practical & affordable weekend course on Persuasive Design that will draw upon disciplines such as sales, marketing and psychology. It will give you a unique insight into how we make decisions.

The course will show you how simple techniques can make your design more persuasive and more effective. Understanding why people behave as they do and what influences decisions will transform your site. It will lead to higher conversion rates, greater return on investment and happier customers.

The course will cover:

  • an introduction to psychology and how we make decisions
  • the core principles of designing persuasive interfaces
  • principles of compelling copy
  • evaluating existing websites to identify how they could be more persuasive
  • how to create more compelling calls to action
  • book recommendations
  • lots of QnA

Who runs it

The School of UX speaker Paul Boag

A legendary User Experience Designer, author and expert in digital transformation Paul Boag. He helps organisations as diverse as the BBC, European Commission and Nestle, adapt to the new digital world. He is also a director of Smashing Magazine and a digital agency Headscape.

Who is it for

This course is for those who are responsible for improving the conversion rates of websites. It is for anybody who seeks to better understand their customers and how design choices impact our decision making. It's ideal for:

  • designers
  • marketers
  • product managers
  • startups

By the end of the course you'll: understand the key factors that impact our decision making process, be able to avoid the pitfalls that may undermine trust and discourage actione, implement design techniques that nudge users towards action, evaluate websites and other digital channels for their impact on persuasion, write more effective, engaging copy that builds trust and elicits action.

What our students say

“Great design tips and ideas. Tutor has wide & great experience in the field of UI & UX. A real expert.”
★ ★ ★ ★ ★
Katherine, Business Analyst
“I learned a lot. After watching only 30 mins of your video, I was able to apply it to my job straightaway.”
★ ★ ★ ★
Nikita, software developer
“I'd highly recommend these courses! Really helped me to understand more about what UX is and isn't.”
★ ★ ★ ★ ★
Pete, web developer
“Perfect point-of-entry to UX. A simple, clear and straightforward course that untangles UX myths.”
★ ★ ★ ★ ★
Stephanie, UX/UI designer

Who we are

We are professional UX & UI Designers with 10+ years of experience working with the below FTSE 100 companies, as well as helping startups and aspiring entrepreneurs.

Microsoft logo British Gas logo Heathrow airport logo Universal logo MassChallenge logo StartUp Britain logo Campus London logo

Where to find us

Our courses are run at Canada Water Library in London SE16 7AR. It's right outside Canada Water tube station, 4 minutes by tube from London Bridge. Some Some courses are also available via video recording.

Book now

Our recognitions

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Top 50 Alternative UX Design Programs by Value Colleges

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14 Best Paid and Free UX Design Courses by Digital Arts

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“Really handy courses on UX!” by reviewers on Trustpilot